What Percentage of Americans Own Stock in 2024? The Answer May Surprise You

One of the fascinating parts about the stock market is that practically everyone with an opinion about it is, more or less, right.

Is it a good way to build wealth? Yes.

Can it ruin fortunes? Also, yes.

Is it a Ponzi scheme? Kind of, in the sense that part of the reason it keeps going up is that there’s more money flowing into the markets than out of it.

Are there better options? With the same liquidity and risk levels, there aren’t many (if any?) better choices. Unless you pick thinly traded shares, you can usually exit a pedestrian-sized position in seconds. Try that with real estate or any other asset.

Given all that, you’d expect the stock market to be popular and for there to be a lot of participation. But, as you’d also expect, you need discretionary money if you want to invest in the stock market. You have to satisfy the more pressing needs in Maslow’s hierarchy before you can put it in an index fund at Vanguard.

So, who do you think owns stock in America?

This post was updated to use the 2022 Survey of Consumer Finances, the most recent data we have as of August 2024.

🔃Updated August 2024: We have updated the data using the Survey of Consumer Finances data set from 2022 and Gallup updated their poll in May 2023. As of August 2024, this is the most recent data we can have.

Our Data Sources

Federal Reserve Survey of Consumer Finances

A great source of this information is the Federal Reserve’s Survey of Consumer Finances (SCF). The most recent SCF dataset was released for the year 2022.

We use this data when we looked at how millionaires made their money – it contains a lot of juicy information you can’t find (reliably) anywhere else.

The relevant section for us has to do with the ownership of financial assets. Financial assets include everything from checking and savings accounts to retirement accounts, life insurance, and other managed assets. We drill down into the section that includes ownership of publicly traded securities.

Gallup Poll

If you’re willing to take polling data into consideration as an accurate measure, we have more recent data. Gallup did a poll in May 2023 that found that 61% of Americans reported owning stock. This is a slight increase from 2020 (when 55% reported owning stock). Gallup has been doing this poll for years and the percentage has stayed within a tight range:

Only 58% of Families Own Stock

When you look at the entire population of the United States, less than 58% of families own stock. They can own it through a taxable brokerage account or a retirement account, but only 58% own any stock whatsoever.

This is an increase from 2019, when only 53% of families had stock holdings.

The telling statistics is how this changes based on your percentile of usual income (Table 7 of the SCF spreadsheet):

• Of the top 10% of income earners, 96.4% own stock (vs 92.3% in 2019).
• Of the 80-89.9% percentile of income, 91.7% own stock (vs 83.3% in 2019).
• Of the 60-79.9% percentile of income, 78.7% own stock (vs 71.0% in 2019).
• Of the 40-59.9% percentile of income, 60.2% own stock (vs 55.8% in 2019).
• Of the 20-39.9% percentile of income, 40.1% own stock (vs 34.2% in 2019).
• Of the bottom 19.9% percentile of income, just 17% own stock (vs 14.5% in 2019).

As for the median value of those holdings? For all families, the median is $52,000. (up from $46,400 in 2019)

The breakdown is:

• Of the top 10% of income earners, the median value is $607,100 (vs. $492,900 vs. 2019)
• Of the 80-89.9% percentile of income, the median value is $127,900 (vs. $101,100vs. 2019)
• Of the 60-79.9% percentile of income, the median value is $42,700 (vs. $39,100 vs. 2019)
• Of the 40-59.9% percentile of income, the median value is $24,000 (vs. $1,000 vs. 2019)
• Of the 20-39.9% percentile of income, the median value is $10,000 (vs. $1,900 vs. 2019)
• Of the bottom 19.9% percentile of income, the median value is $8,300 (vs. $8,000 vs. 2019)

(recall, the median income in the United States is $40,847.18)

This shouldn’t be surprising though. When the poverty line for a family of four in the lower 48 is $31,200, that doesn’t leave much room for investing in stocks. You’re too busy paying for housing, food, clothing, etc.

Where Do People Put Their Money?

If so few people own stock, and those that do own stock mostly hold it in retirement accounts, where do people keep their money?

Turns out the answer is not “in their mattress.”

Here’s the breakdown of what assets Americans have:

You have to read that table very carefully. The “Percent holding” columns in the table above shows the number of people who have a particular asset – such as a vehicle, home, CD, etc. This isn’t a measure of how much of their net worth is in a particular asset. In the columns above, in 2019, 99.6% of Americans have a financial asset of any kind.

The next two grouped columns, Conditional median value and Conditional mean value, explain the amounts in those asset types. In 2019, the Americans had a median of $29,900 in financial assets and $225,200 in nonfinancial assets.

What can we learn from this data?
For financial assets, almost everyone has a transaction account (checking, savings, etc.) and only half of all people have a retirement account. The next biggest category is 19.0% of Americans having a cash value life insurance policy.

The amounts are quite telling.

First, look at the massive difference between the conditional median and conditional mean! In the “Any financial asset” row for 2022, the median value is $39,000 whereas the mean value is $511,300! This shows there’s a significant concentration in wealth. As the old joke goes, whenever Bill Gates walks into the room, the average person in that room is now a millionaire!

Once you get past that, we find a few items that confirm what we’ve known from other data sources. Primary residence and residential property make up a significant portion of one’s net worth. From our look at average net worth, we know that most Americans have the majority of the net worth locked away in their home.

We also see a small increase in the nonfinancial asset category where only 66.1% of Americans own a primary residence. That’s down up from 64.9% in 2019.

Another gem? 86.6% own a vehicle, which is the most commonly held non-financial asset.

14.6% of Americans own business equity, which is any privately held business, a slight rise from 13.4% in 2019. More Americans with businesses as starting a business have become increasingly easier and entrepreneurship gains in popularity.

Conclusions

Building wealth is difficult but it’s made harder given the financial scenario many young people are in. The SCF also discusses other areas of American’s financial lives and one such area is debt and debt burden. Overall debt obligations increased from 2019 to 2022.

From the SCF document comparing 2016 with 2019: “Student debt continued to be the largest source, in dollar terms, of nonmortgage debt owed by families in the 2019 Survey of Consumer Finances (SCF) (see table 4 in the main text).”

This is a trend that follows the change from 2014 to 2016 – when analyzing that, we saw that median debt declined by 4% in those three years but the median value of education loans rose by 15% (from $16,500 to $19,000). The mean value rose 15% too, from $29,800 to $34,200. The share of families with education loans also increased from 20% to 22.4%. If you look at the outstanding student loans, courtesy of the St. Louis Fed, we’re looking at a total of over $1.753 trillion (as of August 5, 2024).

We see this in our low rates of stock ownership, decreasing rates of homeownership, and other social measures like when people choose to get married, start a family, etc. These traditional milestones are being delayed for a variety of reasons but when it comes to the financial ones, it’s hard to invest when you are carrying around an education debt. That’s likely why we see high rates of retirement assets but relatively lower rates for non-retirement investments.

This also means that when we conflate the economy with the stock market, only half of all Americans participate. The stock market might be hitting record levels but for half of Americans, it doesn’t matter. For the other half, many likely have such low levels of market holdings that it won’t have an impact even given the rise.

We see this in the data in several places. If you look at the before-tax family income, distributed by income sources, by percentile of net worth, we see the following breakdown (Table 2):

Of the bottom 75% of Americans, less than 1% of their income was derived from interest or dividends. Very little of it was derived from capital gains either.

Compare that to the top 10%, where 27.9% of their income came from interest, dividends, and capital gains!

When the stock market goes up, many Americans simply don’t participate in any meaningful way.