产品资讯

展会归来外贸人如何报价(附模板)

来源:本站日期:2017-11-16 浏览:0

☂ ☂ ☂ ☂ ☂ ☂

展会结束后,一定要趁热打铁对在展会上搜集到信息的买家进一步跟进,否则时间一长买家对我们的印象或热度都会减弱。上一期,小编分享了如何化名片为订单。这一期,我们接着说说展后给客户邮件跟进及报价的技巧。

展会归来外贸人如何报价(附模板)

在给客户报价前,应该做好以下事情:

1. 认真分析客户采购偏好、意向及需求

在展会现场,通过跟客户简单的交流,再结合上次提到的客户级别的划分方法,我们对于客户能有些大致的了解。有些客户将价格作为最重要的因素,如果你一开始就报给他很有吸引力的价格,那么赢得订单的可能性就会大很多;而有的客户有还价的习惯,总觉得你的报价中含有水分,无论你报多低的价格,他总要砍价,这时候你要分清他的购买意愿和意图,然后才决定是给他报虚盘,还是实盘。另外有些客户对质量设计要求比较高,他们在展会现场多询问的是各种认证、款式、颜色等方面的信息,报价时则需要侧重陈述这些方面的优势。

2. 做好市场调研,掌握市场最新动态

由于市场信息透明度高,市场价格变化更加迅速,因此,我们必须依据最新的行情报出价格 —— “随行就市”,买卖才有成交的可能。外贸业务员要在关心自己成本和价格的同时,还要关注同行的成本与价格,做到知己知彼。比如,经常去一些工厂搜集信息,了解一些厂家的售价情况。另外,还要了解这个行业的发展和价格变化历史,从而对近期的走势做出合理的分析和预测。

3. 制作完整的报价单

完整的报价单尤为重要,特别是针对新客户,在报价表中要体现以下几个方面的内容:价格术语、产品尺寸、清晰的产品图片、包装明细、内盒 / 外箱的尺寸、装柜量、箱柜、品名、货号、颜色、材质、价格有效期、付款条件、备注(如电子产品要指明产品的配置)等。

关于展后跟进,小编整理了一些模板供大家参考:

模板 1

Hi xxx,

Very pleased to talk with you at our booth XXXX in Global Sources Exhibition. Enclosed pls find our brochure about product xxx fyi.

The product targets high-end market with better distribution profit margin. Consumers love it for its features:

1) …

2) …

3) …

As a capable & reliable producing supplier for xxx,xxx, we hope to be the one that stand behind, and give you firm support.

This is a very good opportunity worthy to investigate further.

Looking forward to your reply.

Best regards,

xxx

发给谈得较多的买家的邮件,一些客套话就不用讲了,而要把重点放在产品上。首先,询价的产品请客户直接看附件的报价单,后面再加一句,可以随时提供样品。第二,如果已经在附件里加了报价单,MOQ 就不用写在邮件上,而直接加在报价单里,数量、规格先可以不问。最后,要记得留下电话、邮件等联系方式,加上网站也可以。

展会归来外贸人如何报价(附模板)

注意:把你的想法全部表达出来,但是内容要精简,让客人一眼就能扫完。

模板 2

Dear xxx,

Thank you for visiting our booth! This is Rachel from Dongguan Dewei Wire Co., Ltd.

Regarding the price you inquired on EXTRA-FLEXIBLE SILICONE RUBBER WIRE (Red & Black), attached our offer sheet for your reference.

Any further questions, pls contact me freely. Samples will be sent on request.

Thanks & best regards,

Rachel

Dongguan Dewei Wire Co., Ltd.

Tel: xxx

Fax: xxx

Mail: xxx

模板 3

Dear xxx ,

How are you?

It was nice to meet you at Global Sources Electronics show and thank you for your visiting our booth.

We have the pleasure to offer our products with terms and conditions as bellow:

(product details)

If you have any questions, please don't hesitate to contact us for further information. Your prompt attention to this mail will be appreciated by return e-mail or fax.

Best Regards

Mike

模板 4

Dear Mr. Chen,

I would like to express my sincere gratitude to you for taking time to visit Xtend Technologies booth XXXX at Global Sources Exhibition. It was a pleasure and honor to have you visited our stall and products.

I hope that we were able to answer all of your questions about our products. Request you to kindly visit our website xxxxx to know more about our products - Xtend Voice Logger and IVR Toolkit.

Xtend’s products will definitely facilitate your requirements and if you have any query, please feel free to e-mail me to xxx@xxxx or call Mr Bijumon Antony at +xxxxxxxx.

As we discussed, I am forwarding you the Company Profile and Products Range for your kind reference. Please find the attachment. Meantime, if you have any further queries, please feel free to contact me.

Looking forward to hearing from you.

Thanks and Regards,

Vincent

此外,如果遇到发了邮件没有回复的客户,最有效的方法就是直接电话沟通,你应该分类将客户资料整理成文档,并及时备注每个客户的追踪情况,通过电话的形式了解买家情况,制定相应解决措施。当然对某些不紧急的客户,最好还是不要急于求成,请耐心等待一下,隔几天再发邮件跟进。

展会归来外贸人如何报价(附模板)

0
首页
电话
短信
联系